Launch of Bekins Web site unveils new branding efforts

Indianapolis |

In a move designed to drive more Internet-based sales leads and provide more information and educational opportunities to customers, the van line has redesigned and redeveloped its Bekins Web site. The Web site has a new look as well as a customer-first user interface.

In addition to launching the new Web site, Bekins also unveiled the new branding image for the company. “This is moving.”, the theme of the entire brand, is an effort to build a more recognizable and consistent image for the van line.

“The new Bekins Web site and rebranding effort allows for a whole new customer experience” said Mark Kirschner, the van line’s CEO. “With more user-friendly content and a more cohesive brand, Bekins is able to educate, assist and provide optimum service to our customers like never before.”

The new Web site also has added features, such as the “ballpark estimate” and the “request for estimate,” which enables customers to better interact with the Web site and gain preliminary information about Bekins’ services. Links to social media outlets are also present on the homepage so consumers are able to easily access other modes of communication with the company as well.


About Bekins Van Lines

Bekins Van Lines, Inc. is one of the world's most highly regarded providers of transportation services. Bekins is owned by Wheaton Van Lines Inc. which now owns two household goods relocation brands, Wheaton World Wide Moving and Bekins Van Lines. The van line is now the fourth largest household goods carrier. Headquartered in Indianapolis, Ind., the Wheaton and Bekins brands offer private and corporate domestic and international household goods relocation services as well as special commodities and logistic services. The United States Military also is one of the company’s largest customers. Wheaton Van Lines, Inc. is partner to approximately 370 Wheaton and Bekins agents nationwide. To learn more, visit