By Stephanie Linville, Director Market Intelligence, Quality & Training
Valentine’s Day is the day of love! It’s the time of year to show appreciation to those who mean the most to you. From Bekins’ perspective, these people are our customers and employees. One of our key business opportunities is how can we engage our customers to love our brand and what it stands for and drive them to choose our moving services over those of the competition? Since price often becomes much less of a deciding factor when choosing between the quality services of Bekins over competing van lines, caring for our customers and nurturing our relationships with them has never been more important to growing our business and to delivering an excellent customer experience.
Zig Ziglar once famously said, “People don’t buy things for logical reasons, they buy for emotional reasons.” Statistically, 75% of buying experiences are based on emotion. It means that in order to attract and keep our customers, Bekins needs to do more than simply introduce them to our services and what differentiates us from other movers. We need to create and keep an emotional connection with them even after we’ve successfully completed a customer’s move. In this infographic we’re showing 10 ways in which Bekins agents, drivers and corporate employees regularly build meaningful relationships with our customers and make them fall in love with our moving services business.
Our goal with every single move is to create those positive, memorable moving experiences that drive our customers to become loyal fans who wouldn’t think of having anyone else but Bekins move them or those they love.